Built by someone who used to write these reports by hand.
Nutale Zeseso was started by Mara Whitfield, a former in-house SEO consultant who spent years assembling audit decks manually before every new business pitch.
Background
Before starting the platform, Mara worked for close to a decade inside small and mid-sized marketing agencies, mostly on the SEO side of new business pitches. That role involved pulling data from several separate tools, formatting screenshots into a slide deck, and repeating the process for every prospective client, often the night before a call.
The technical checks themselves rarely changed much between prospects. What changed was the branding, the specific numbers, and which competitors mattered for that particular pitch. That repetition is what eventually became the starting point for the platform.
Why this exists
The idea for Nutale Zeseso came from a fairly ordinary frustration: spending several hours preparing a report that a prospect would look at for maybe ten minutes on a call. The goal was never to replace the judgment an SEO consultant brings to a conversation. It was to remove the repetitive parts, so that time gets spent on the parts that actually require a person: interpreting results, prioritizing fixes, and explaining them clearly.
The platform focuses specifically on the six checks that came up most often in pitch decks across different agencies: site speed, mobile usability, meta tag completeness, broken links, schema markup, and competitor keyword overlap. Those six were chosen because they are concrete enough to show a prospect directly, without requiring a long explanation first.
How the product gets built
Feature decisions on the platform are shaped mostly by feedback from agencies and freelance consultants who use the reports directly in client conversations. Requests tend to be specific: a different way to group broken links, an additional schema type to check, a clearer way to present the keyword gap section.
That feedback loop is intentionally kept short. Rather than building large releases infrequently, changes to the report structure and PDF layout are typically made in smaller increments, based on what actually comes up in real pitches.
The company remains small by design. Support requests and product questions are still handled directly by the team that builds the platform, rather than routed through a separate support layer.